Should We Use Our Own Name For Business Branding?
Building your company’s brand around your name can be a smart marketing strategy. You can make your name a brand and you will no longer be a normal average person who has a non worthy name. Now you must be thinking how you can use your name and make it attractive and unique. Well, this can be done with the help of name blending tools and if you have no idea about such tools you can use this link https://thewordmixer.com/ and know what these tools are capable of doing.
The Pros
It’s Simple And Straightforward
Maybe one of the most evident advantages of depending on your own name is that it’s about as clear as things can get. Utilizing your name can likewise make things less difficult for your customers or clients too — there’s little space for disarray about who they’re working with.
You’re At The Center Of Your Business
If you are an essayist, which implies each bit of substance you compose is distributed under your own name — and not your business name. It puts you at the focal point of your business and guarantees that you’re quickly conspicuous for your work.
It’s Authentic
Finding a name that reasonably catches the whole embodiment, brand, vibe, and message of your business is extreme. This is another advantage to this methodology — nothing is increasingly bonafide to you as your own given name. If you would prefer not to utilize your first name have a go at blending your first and last name to make a brand name.
It Increases A Sense Of Connection
If you’re a consultant or a entrepreneur, naming your business after yourself feels somewhat more charming and familial. It’s an update that you aren’t only a money-production machine, you’re likewise a genuine individual who thinks about accomplishing great work. Utilizing your own name for your business implies that your customers and clients know precisely who they’ll be working with and they’ll likewise have a simpler time doing some investigation into your experience and qualifications.
The Cons
You’re At The Center Of Your Business
Would you constantly like to be attached to your business? When you’re out for mixed drinks with companions on a Saturday night or you’re enticed to post something a little snarky on your Twitter page? For certain individuals, it’s significant for them to keep up a personality outside that of a business proprietor meaning utilizing their own name isn’t the best course for them.
Your Name Might Not Be Unique
You need to stand apart from the group and separate yourself from the ocean of rivalry that is out there. In any case, that will be really difficult to do if you have a unimaginably regular name. For your business this probably won’t be the best strategy to give your business an identifiable brand.
Your Name Could Change
As lasting as your name would feel, recollect that individual names do for sure change. Marriage, separate, family issues — expecting to legitimately switch the name of your business includes an entirely different entangled layer to the as of now migraine commendable procedure of changing your name by and by.
It Could Limit Your Growth
The individual association that joins naming your business after yourself is an extraordinary thing. Be that as it may, it likewise sends the message that you’re even more a one-individual show customers and clients will hope to cooperate straightforwardly with you.